THE VISION

HEÉRAE was conceived as a fine jewelry house that blends Royal Heritage Craftsmanship with Modern Luxury Minimalism — designed for affluent wedding families, elite gift buyers, and premium retail clients.

To build a brand that looks expensive, feels timeless, and commands trust instantly.

Designed to elevate perceived value and position the brand for strong, sustainable premium pricing.

THE CHALLENGE

The jewelry market is flooded with brands that look similar, feel loud, and lack emotional presence.

HEÉRAE needed to:

• Look instantly premium
• Feel royal yet modern
• Build trust without being flashy
• Compete visually with legacy jewelry houses
• Create high recall in a crowded luxury market

Designed to build trust within the first 5 seconds of discovery

HEÉRAE COLOR LANGUAGE

A carefully curated palette combining heritage royalty, calm minimalism, and modern authority — designed to create trust, aspiration and premium recall.

DEEP EMERALD GREEN

Authority • Trust • Heritage • Calm Power

IVORY SILK

Soft Luxury • Purity • Calm Elegance

HERITAGE GOLD

Wealth • Royalty • Prestige

ONYX BLACK

Power • Mystery • Authority

Primary brand mark used across packaging, storefront signage, and official brand communications

Primary Logo

LOGO SYSTEM

Each logo version is part of a controlled identity system designed to maintain exclusivity and brand integrity.

Secondary Logo

Minimal signature used for social media, print advertisements, and brand collateral.

Tertiary Logo

Refined identity version for ceremonial, feminine, and lifestyle-led brand expressions.

TYPOGRAPHY

Regal • Timeless • Heritage Luxury

Royal Serif – Beaufort Pro

BRAND SYSTEM

A full Luxury Ecosystem

Brand applications designed to heighten anticipation and reinforce premium perception

Every touchpoint communicates quiet luxury and elevated taste

A digital presence built for trust and quick emotional resonance

INSTAGRAM POST GRID

Visual storytelling crafted to slow scrolling and increase recall

Concept studies like HEÉRAE illustrate our strategic approach to brand identity — prioritizing clarity, perception, and scalability across every touchpoint.